Brand Protection / Off Spec product disposal

Protecting Your Brand, Managing Off-Spec Products Responsibly

Brands face the challenge of managing off-spec products, overproduction, or unsellable inventory, which can damage both the environment and brand reputation. Whether your products are off-spec, returned, damaged, or have expired, ensuring they are handled correctly is essential for brand protection. g2 recycling and beneficial use solutions help companies manage unsellable goods while safeguarding brand integrity, maintaining compliance, and advancing sustainability goals.

By partnering with us, you ensure that your off-spec and unsellable products are recycled responsibly, mitigating the risk of unauthorized resale and protecting your brand from potential counterfeit or substandard goods entering the market.

Types of Materials

  • Damaged Products
  • Off-Spec Products
  • Expired Goods
  • Returned Inventory
  • Packaging Materials (damaged or excess)
  • Counterfeit or Defective Products
  • Overproduced Goods
  • Product Samples or Promotional Items
  • Products with Mislabeling or Quality Control Issues

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  • Safeguard Brand Integrity: By properly managing off-spec products, we help prevent unsellable items from being diverted into unauthorized channels, protecting your brand’s reputation from substandard or counterfeit products.
  • Environmental Responsibility: We help divert non-sellable inventory from landfills by recycling components such as plastics, metals, and packaging, ensuring that your environmental footprint is minimized.
  • Prevent Unauthorized Resale: Off-spec, expired, or damaged products can be risky when it comes to market integrity. Our solutions ensure these items are securely recycled or beneficially used and do not end up being resold illegally or improperly disposed of.
  • Sustainability Reporting: With our data-driven reports, you can track and showcase your brand’s commitment to sustainability, demonstrating your proactive efforts to manage waste and promote responsible recycling practices.

FREQUENTLY ASKED QUESTIONS

What are off-spec products?

Off-spec products are items that do not meet the intended quality or specifications but are not necessarily defective. These can include products with labeling issues, overproduction, or slight cosmetic damages.

How does recycling off-spec products help protect my brand?

By ensuring off-spec items are responsibly recycled, you prevent these products from being resold, re-entering the market, or being used in ways that can harm your brand’s reputation. This reduces the risk of counterfeit goods and substandard items circulating under your brand name.

Can you recycle products with damaged packaging?

Yes, we offer recycling or beneficial use solutions for damaged packaging and can assist with managing overstock or excess packaging materials, helping you maintain brand integrity while adhering to sustainability standards.

How do you handle product recalls or returns?

We offer specialized services for product recalls and returns, ensuring that products are securely recycled and handled per environmental and regulatory guidelines to protect your brand and ensure proper disposal.

Are your recycling solutions compliant with industry regulations?

Yes, our recycling solutions comply with all applicable local, state, and federal regulations, ensuring that your business avoids legal risks associated with waste management and product disposal.

Department Stores

Grocery & Convenience Stores

Electronics & Appliances

Pharmacy

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Protect Your Brand & Manage Off-Spec Products Responsibly

Ready to protect your brand and streamline the management of off-spec or unsellable products? Contact us today to learn more about our recycling and beneficial use solutions and how we can help you safeguard your brand, reduce waste, and enhance your sustainability efforts.

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INDUSTRIES

Automotive

Home Improvement

Variety Retailers

Pet Supplies

Pharmacy

Personal Care

Electronics & Appliances

Department Stores

Ecommerce

Grocery and Convenience Stores

Beauty and Cosmetics

Healthcare and Medical Supplies

Reverse Logistics and Distribution

Hospitality & Entertainment

Consumer Product Manufacturing

MRF / Solid Waste

Office & Property Management

SOLUTIONS

Beauty Products & Packaging

Aerosols

Hand Sanitizer

Consumer Chemical Products (CCP)

Coffee Pods

Electronics

Batteries

Lamps / Bulbs

Plastic Bags and Film

Fixtures

Single Stream & Mixed

PPE

Nicotine Recycling

Paint Tint

SOLUTIONS

California Solutions

Product Recall

Damaged, Expired, Returned

Brand Protection / Off Spec

Disaster Response

Regulatory Compliance

Mailback Program

Second Life® Solutions

Data Collection and Reporting

SOLUTIONS

California Solutions

Product Recall

Damaged, Expired, Returned

Brand Protection / Off Spec

Disaster Response

Regulatory Compliance

Mailback Program

Second Life® Solutions

Data Collection and Reporting

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Kurt Juergens
DIRECTOR OF MASTER SCHEDULING

As the Director of Master Scheduling at g2 revolution, Kurt brings over 25 years of extensive retail, procurement, and logistics expertise to the company. Throughout his distinguished career, Kurt has successfully managed high-performing teams and cultivated lasting supplier relationships, focusing on maximizing program efficiency and end-of-life product refinement. A key member of g2’s Leadership Team, Kurt leverages his experience to optimize day-to-day operations, directs the company’s commitment to sustainable partnerships, and is the primary liaison with the sales team.

Bryon M. Lawrence
VICE PRESIDENT OF SALES & MARKETING

Bryon serves as the Vice President of Sales & Marketing at g2 revolution, where he leads a team dedicated to delivering high-quality, personalized service to clients. With over 25 years of experience in environmental services and client relations, Bryon ensures that g2’s recycling solutions meet the unique needs of each customer. His expertise lies in helping businesses implement effective recycling programs while ensuring compliance with environmental regulations. Bryon’s focus on client satisfaction and operational efficiency has made him a key player in driving g2 revolution’s customer-centric approach to sustainable waste management.

Matt Wenc
SENIOR DIRECTOR OF INFORMATION TECHNOLOGY

Matt is the Senior Director of Information Technology at g2 Revolution, where he oversees the development and management of all IT systems and the g2 IT team. He has a proven track record of designing and implementing core company software, new cybersecurity policies, and custom APIs to automate and connect systems. Matt has also spearheaded green initiatives, including the rollout of sustainable hardware and servers powered by clean renewable energy. His focus on operational efficiency and cross functional collaboration ensures that technology solutions meet the needs of every department at g2.

Lou Kuhnle
SENIOR DIRECTOR OF CLIENT ACCOUNTS

Lou is the Senior Director of Client Accounts at g2 revolution, bringing over 20 years of experience in retail environmental services. Lou holds a Bachelor of Science degree from the University of Findlay’s Hazardous Materials Management Program. Throughout his career, Lou has held key operational and sales roles at g2, where he has successfully coordinated and overseen large-scale, nationwide projects. He has developed and managed a wide range of recycling alternatives for hazardous waste and non-recyclable materials, particularly in the retail sector. Prior to joining g2, Lou worked as an Environmental Compliance Manager in the custom coating and energy industries. His deep expertise in environmental compliance and waste management makes Lou a trusted advisor to g2’s clients in navigating complex sustainability challenges.

Sandy Brunk
CHIEF OPERATIONS OFFICER

As Chief Operations Officer at g2 revolution, Sandy is responsible for overseeing the company's day-to-day operations and ensuring the smooth execution of all client programs. With extensive experience in operations management, Sandy plays a crucial role in enhancing operational efficiency and ensuring that g2’s solutions align with client needs. Her leadership has been integral in streamlining g2’s processes, ensuring client satisfaction, and optimizing resource allocation. Sandy is committed to fostering a collaborative, results-driven environment, enabling g2 revolution to consistently meet and exceed its operational goals.

Scott DeMuth, CEM
PRESIDENT

Scott serves as the President of g2 revolution, a role he has held since 2018 after a successful tenure in various positions within the company. With over 30 years of experience in environmental management, Scott is a certified environmental expert, holding a Bachelor’s Degree in Environmental Engineering from Northwestern University and an MBA from Roosevelt University. He is also a Certified Environmental Manager (CEM). Before joining g2, Scott worked as an environmental consultant advising commercial, retail, and industrial clients. His expertise includes hazardous waste management, recycling, and broader environmental strategies. Scott has also served as the Environmental Director for two national retail chains, where he oversaw environmental operations for thousands of stores. As President of g2, Scott drives strategic direction, ensuring g2 revolution remains at the forefront of sustainability and environmental innovation.