RECYCLING SOLUTIONS FOR THE BEAUTY AND COSMETICS INDUSTRY

CUSTOMIZED PROGRAMS for Beauty & Cosmetic Products and Packaging

The beauty industry is thriving—and with that growth comes a significant challenge: the disposal of plastic packaging, pumps, tubes, containers, personal care appliances, and even flammable chemicals that often end up in landfills or are improperly recycled. Too many recovery programs are not equipped to handle the unique complexities of beauty products and packaging or find efficient ways to reuse it. g2 provides unique Second Life® Solutions through tailored logistics, In-House depackaging and material processing.

  • Innovative Disposal
    We specialize in handling products that may be damaged, expired, returned or recalled, ensuring safe and compliant disposal.
  • Environmental Responsibility
    Reduce your carbon footprint and contribute to a cleaner planet.
  • Enhanced Brand Reputation
    Demonstrate your commitment to sustainability and corporate social responsibility.

DO YOU g2?®

Transparency

We do what we say we do, period. From recycling commitments and data provision to our own sustainability, we never hide anything.

ZERO WASTE TO LANDFILL

As a Green Circle Certified business, we prioritize sustainability, reducing waste and minimizing your environmental footprint.

PRODUCT RECALL SUPPORT

Comprehensive recall support, including secure material retrieval, meticulous sorting, and compliant recycling or disposal, minimizing risk and maximizing efficiency.

GREEN GIVING

Donations throughout the year are generated by a portion of revenue with each of our client’s programs.

The g2 team helped us to understand all of the options in a clear and focused way for our recycling needs. They helped our team find options from start to finish in all areas of our business. They have enabled our company to find sustainability minded plans for excess packaging.

Milk Makeup

For the past decade, we have collaborated with g2 revolution. Our freestanding stores in the United States and Canada transfer a portion of their unsold products and testers to g2 revolution, where they are repurposed as ingredients to make other products. In fiscal 2024, over 80,000 lbs. of our product have been successfully reused or recycled through g2 revolution’s interventions.

The Estée Lauder Companies

Beauty Products & Packaging

Aerosols

Hand Sanitizer

Electronics

SEE ALL SOLUTIONS

Let’s Get Started

Contact us today to learn how we can help you recycle smarter and create a more sustainable future for beauty. Through a customized recycling program, g2 will support your sustainability goals and help keep beauty products out of landfills.

CONTACT US TODAY

INDUSTRIES

Automotive

Home Improvement

Variety Retailers

Pet Supplies

Pharmacy

Personal Care

Electronics & Appliances

Department Stores

Ecommerce

Grocery and Convenience Stores

Beauty and Cosmetics

Healthcare and Medical Supplies

Reverse Logistics and Distribution

Hospitality & Entertainment

Consumer Product Manufacturing

MRF / Solid Waste

Office & Property Management

SOLUTIONS

Beauty Products & Packaging

Aerosols

Hand Sanitizer

Consumer Chemical Products (CCP)

Coffee Pods

Electronics

Batteries

Lamps / Bulbs

Plastic Bags and Film

Fixtures

Single Stream & Mixed

PPE

Nicotine Recycling

Paint Tint

SOLUTIONS

California Solutions

Product Recall

Damaged, Expired, Returned

Brand Protection / Off Spec

Disaster Response

Regulatory Compliance

Mailback Program

Second Life® Solutions

Data Collection and Reporting

SOLUTIONS

California Solutions

Product Recall

Damaged, Expired, Returned

Brand Protection / Off Spec

Disaster Response

Regulatory Compliance

Mailback Program

Second Life® Solutions

Data Collection and Reporting

ABOUT

Leadership

History

Compliance & Certifications

News & Updates

 

SOCIAL IMPACT

Green Giving

Social Partners

 

CONTACT US

 

Kurt Juergens
DIRECTOR OF MASTER SCHEDULING

As the Director of Master Scheduling at g2 revolution, Kurt brings over 25 years of extensive retail, procurement, and logistics expertise to the company. Throughout his distinguished career, Kurt has successfully managed high-performing teams and cultivated lasting supplier relationships, focusing on maximizing program efficiency and end-of-life product refinement. A key member of g2’s Leadership Team, Kurt leverages his experience to optimize day-to-day operations, directs the company’s commitment to sustainable partnerships, and is the primary liaison with the sales team.

Bryon M. Lawrence
VICE PRESIDENT OF SALES & MARKETING

Bryon serves as the Vice President of Sales & Marketing at g2 revolution, where he leads a team dedicated to delivering high-quality, personalized service to clients. With over 25 years of experience in environmental services and client relations, Bryon ensures that g2’s recycling solutions meet the unique needs of each customer. His expertise lies in helping businesses implement effective recycling programs while ensuring compliance with environmental regulations. Bryon’s focus on client satisfaction and operational efficiency has made him a key player in driving g2 revolution’s customer-centric approach to sustainable waste management.

Matt Wenc
SENIOR DIRECTOR OF INFORMATION TECHNOLOGY

Matt is the Senior Director of Information Technology at g2 Revolution, where he oversees the development and management of all IT systems and the g2 IT team. He has a proven track record of designing and implementing core company software, new cybersecurity policies, and custom APIs to automate and connect systems. Matt has also spearheaded green initiatives, including the rollout of sustainable hardware and servers powered by clean renewable energy. His focus on operational efficiency and cross functional collaboration ensures that technology solutions meet the needs of every department at g2.

Lou Kuhnle
SENIOR DIRECTOR OF CLIENT ACCOUNTS

Lou is the Senior Director of Client Accounts at g2 revolution, bringing over 20 years of experience in retail environmental services. Lou holds a Bachelor of Science degree from the University of Findlay’s Hazardous Materials Management Program. Throughout his career, Lou has held key operational and sales roles at g2, where he has successfully coordinated and overseen large-scale, nationwide projects. He has developed and managed a wide range of recycling alternatives for hazardous waste and non-recyclable materials, particularly in the retail sector. Prior to joining g2, Lou worked as an Environmental Compliance Manager in the custom coating and energy industries. His deep expertise in environmental compliance and waste management makes Lou a trusted advisor to g2’s clients in navigating complex sustainability challenges.

Sandy Brunk
CHIEF OPERATIONS OFFICER

As Chief Operations Officer at g2 revolution, Sandy is responsible for overseeing the company's day-to-day operations and ensuring the smooth execution of all client programs. With extensive experience in operations management, Sandy plays a crucial role in enhancing operational efficiency and ensuring that g2’s solutions align with client needs. Her leadership has been integral in streamlining g2’s processes, ensuring client satisfaction, and optimizing resource allocation. Sandy is committed to fostering a collaborative, results-driven environment, enabling g2 revolution to consistently meet and exceed its operational goals.

Scott DeMuth, CEM
PRESIDENT

Scott serves as the President of g2 revolution, a role he has held since 2018 after a successful tenure in various positions within the company. With over 30 years of experience in environmental management, Scott is a certified environmental expert, holding a Bachelor’s Degree in Environmental Engineering from Northwestern University and an MBA from Roosevelt University. He is also a Certified Environmental Manager (CEM). Before joining g2, Scott worked as an environmental consultant advising commercial, retail, and industrial clients. His expertise includes hazardous waste management, recycling, and broader environmental strategies. Scott has also served as the Environmental Director for two national retail chains, where he oversaw environmental operations for thousands of stores. As President of g2, Scott drives strategic direction, ensuring g2 revolution remains at the forefront of sustainability and environmental innovation.