Beauty Products & Packaging recycling

Sustainable Recycling and Beneficial Use Solutions for Beauty Products & Packaging

The beauty industry produces a wide range of products that are not only diverse in composition but are often challenging to recycle. From perfumes and body sprays to nail polish, liquid foundations and makeups, these items often contain flammable or mixed materials, making traditional recycling difficult. g2 provides comprehensive recycling solutions for beauty products and packaging, addressing these challenges head-on. Our goal is to keep potentially harmful waste out of landfills while maximizing material recovery for beneficial reuse, allowing beauty brands to maintain their commitment to sustainability and innovation.

Materials We Recycle

  • Perfume & Body Spray
  • Nail Polish & Remover
  • Body Mist
  • Liquid Makeup (Including flammable)
  • Shampoo & Conditioner
  • Soaps

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  • Comprehensive Recycling: We manage recycling of a wide range of beauty products, including flammable items, ensuring they are processed safely and responsibly.
  • Specialized Handling: Beauty products often contain mixed materials—plastics, glass, metal, and organic compounds—that require specialized recycling.  g2 has the expertise to handle these complexities.
  • Brand Protection: Our secure disposal and recycling processes protect your brand by ensuring that damaged or expired products do not make it back into the market.
  • Regulatory Compliance: We stay up-to-date with industry regulations, ensuring that all waste is handled in accordance with environmental and safety standards.
  • Environmental Impact: By recycling or beneficially using beauty products and packaging, we help reduce environmental pollution, keeping hazardous chemicals out of landfills and waterways.
  • Custom Solutions: Each beauty brand is unique, and so are its recycling needs. We provide tailored solutions that are scalable and align with your business needs.

FREQUENTLY ASKED QUESTIONS

What happens to the flammable or hazardous components in beauty products?

We characterize hazardous materials contained in beauty products in accordance with local, state and federal regulations. These materials are then processed and managed according to industry standards.

Can you recycle mixed-material packaging like pumps and applicators?

Yes, we specialize in separating mixed-material packaging, such as pumps and applicators, so that the plastic, metal, and other materials can be recycled appropriately.

Do you offer take-back programs for beauty brands?

Absolutely. We can set up customized take-back programs to make it easy for your customers to return used or empty beauty containers for recycling, enhancing your brand’s sustainability efforts.

How do you ensure compliance with regulations for recycling hazardous beauty products?

Our team is well-versed in local, state, and federal regulations regarding the recycling of hazardous beauty products. We ensure that all our processes meet or exceed regulatory compliance requirements, protecting your business from potential long-term liability.

Beauty & Cosmetics

Personal Care

Pharmacy

Hospitality & Entertainment

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Take the Next Step Towards a Greener Beauty Industry

Ready to make a positive impact with sustainable beauty product recycling? Partner with g2 to develop a customized recycling solution that keeps your brand green and your products out of landfills.

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INDUSTRIES

Automotive

Home Improvement

Variety Retailers

Pet Supplies

Pharmacy

Personal Care

Electronics & Appliances

Department Stores

Ecommerce

Grocery and Convenience Stores

Beauty and Cosmetics

Healthcare and Medical Supplies

Reverse Logistics and Distribution

Hospitality & Entertainment

Consumer Product Manufacturing

MRF / Solid Waste

Office & Property Management

SOLUTIONS

Beauty Products & Packaging

Aerosols

Hand Sanitizer

Consumer Chemical Products (CCP)

Coffee Pods

Electronics

Batteries

Lamps / Bulbs

Plastic Bags and Film

Fixtures

Single Stream & Mixed

PPE

Nicotine Recycling

Paint Tint

SOLUTIONS

California Solutions

Product Recall

Damaged, Expired, Returned

Brand Protection / Off Spec

Disaster Response

Regulatory Compliance

Mailback Program

Second Life® Solutions

Data Collection and Reporting

SOLUTIONS

California Solutions

Product Recall

Damaged, Expired, Returned

Brand Protection / Off Spec

Disaster Response

Regulatory Compliance

Mailback Program

Second Life® Solutions

Data Collection and Reporting

ABOUT

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Kurt Juergens
DIRECTOR OF MASTER SCHEDULING

As the Director of Master Scheduling at g2 revolution, Kurt brings over 25 years of extensive retail, procurement, and logistics expertise to the company. Throughout his distinguished career, Kurt has successfully managed high-performing teams and cultivated lasting supplier relationships, focusing on maximizing program efficiency and end-of-life product refinement. A key member of g2’s Leadership Team, Kurt leverages his experience to optimize day-to-day operations, directs the company’s commitment to sustainable partnerships, and is the primary liaison with the sales team.

Bryon M. Lawrence
VICE PRESIDENT OF SALES & MARKETING

Bryon serves as the Vice President of Sales & Marketing at g2 revolution, where he leads a team dedicated to delivering high-quality, personalized service to clients. With over 25 years of experience in environmental services and client relations, Bryon ensures that g2’s recycling solutions meet the unique needs of each customer. His expertise lies in helping businesses implement effective recycling programs while ensuring compliance with environmental regulations. Bryon’s focus on client satisfaction and operational efficiency has made him a key player in driving g2 revolution’s customer-centric approach to sustainable waste management.

Matt Wenc
SENIOR DIRECTOR OF INFORMATION TECHNOLOGY

Matt is the Senior Director of Information Technology at g2 Revolution, where he oversees the development and management of all IT systems and the g2 IT team. He has a proven track record of designing and implementing core company software, new cybersecurity policies, and custom APIs to automate and connect systems. Matt has also spearheaded green initiatives, including the rollout of sustainable hardware and servers powered by clean renewable energy. His focus on operational efficiency and cross functional collaboration ensures that technology solutions meet the needs of every department at g2.

Lou Kuhnle
SENIOR DIRECTOR OF CLIENT ACCOUNTS

Lou is the Senior Director of Client Accounts at g2 revolution, bringing over 20 years of experience in retail environmental services. Lou holds a Bachelor of Science degree from the University of Findlay’s Hazardous Materials Management Program. Throughout his career, Lou has held key operational and sales roles at g2, where he has successfully coordinated and overseen large-scale, nationwide projects. He has developed and managed a wide range of recycling alternatives for hazardous waste and non-recyclable materials, particularly in the retail sector. Prior to joining g2, Lou worked as an Environmental Compliance Manager in the custom coating and energy industries. His deep expertise in environmental compliance and waste management makes Lou a trusted advisor to g2’s clients in navigating complex sustainability challenges.

Sandy Brunk
CHIEF OPERATIONS OFFICER

As Chief Operations Officer at g2 revolution, Sandy is responsible for overseeing the company's day-to-day operations and ensuring the smooth execution of all client programs. With extensive experience in operations management, Sandy plays a crucial role in enhancing operational efficiency and ensuring that g2’s solutions align with client needs. Her leadership has been integral in streamlining g2’s processes, ensuring client satisfaction, and optimizing resource allocation. Sandy is committed to fostering a collaborative, results-driven environment, enabling g2 revolution to consistently meet and exceed its operational goals.

Scott DeMuth, CEM
PRESIDENT

Scott serves as the President of g2 revolution, a role he has held since 2018 after a successful tenure in various positions within the company. With over 30 years of experience in environmental management, Scott is a certified environmental expert, holding a Bachelor’s Degree in Environmental Engineering from Northwestern University and an MBA from Roosevelt University. He is also a Certified Environmental Manager (CEM). Before joining g2, Scott worked as an environmental consultant advising commercial, retail, and industrial clients. His expertise includes hazardous waste management, recycling, and broader environmental strategies. Scott has also served as the Environmental Director for two national retail chains, where he oversaw environmental operations for thousands of stores. As President of g2, Scott drives strategic direction, ensuring g2 revolution remains at the forefront of sustainability and environmental innovation.